Neighborhood Farmers Markets:
30th Anniversary Campaign

2023 marked the 30th Anniversary of the Neighborhood Farmers Markets. In honor of this milestone, I designed a comprehensive campaign, including special-edition merchandise, a video to tell the story of the past 30 years, Farmers Market Bingo, a custom web page, a social media campaign, and an in-person campaign-activation event that included handing out free cookies and stickers.

The story of our 30th Anniversary was picked up by several Seattle news outlets, including Seattle Met and UW Magazine.

This was my biggest and most comprehensive project to date, and I loved the challenge of trying to fit all of the pieces together in a way that stayed true to the farmers markets’ brand identity.

Special-Edition Merchandise with Stevie Shao

Working with local artist Stevie Shao, I sourced, ordered, and promoted a series of limited-edition 30th Anniversary Merchandise. Stevie designed this original artwork based on a mural we commissioned for our office space in 2022. The design features Stevie’s take on the logos of our 7 neighborhood markets.

Farmers Market Bingo

One of our goals for the 30th Anniversary Campaign was to engage shoppers and encourage people to visit markets in multiple neighborhoods. I designed this farmers market bingo card using a combination of Stevie Shao’s artwork and Neighborhood Farmers Market branding to active our shopper base to visit multiple markets.

The bingo also acted as a common thread to bring the 30th Anniversary celebrations throughout the entire market season.

Video With Tideway Creative

To kick off our in-person celebrations, we hosted a 30th Birthday Party at the first market to open in 1993, the University District Farmers Market. Our celebrations included handing out cookies from a local bakery (and one of our market vendors), handing out stickers that I had designed using Stevie Shao’s artwork, market trivia based on a printed copy of the 30-year timeline, and handing out bandanas and honorary crowns to vendors who had been in the markets for 20-30 years.

I worked closely with the Programming Team to plan the event and was the onsite lead for the day of festivities.

Working with Tideway Creative, I organized and coordinated on behalf of Neighborhood Farmers Markets to commission a short video to tell the story of the farmers markets. Although the video was for the 30th Anniversary celebration, we wanted a video that would be evergreen to continue to tell our story for years to come.

Anniversary Webpage

To have a central location for shoppers to find information about our 30th Anniversary celebrations, and learn more about the history of Neighborhood Farmers Markets, I designed this webpage to feature a scrollable timeline, archival photos, and information about upcoming and ongoing ways to celebrate 30 years of Neighborhood Farmers Markets

Social Campaign

We anchored our 30th Anniversary Campaign around National Farmers Market Week, so for the week, I designed a social media campaign made up of interlocking blocks that worked individually and as a set to tell our story and celebrate our anniversary.

The week-long campaign featured product photos of our special edition merchandise, archival photos from the early days of the farmers markets, and promotion for our upcoming fundraiser, An Incredible Feast.

The design was influenced by 90’s era scrapbooking and film photography nostalgia, with the fun and whimsy from Stevie Shao’s artwork.

In-Person Activation